Pantone Releases 125 New Specialty Colors

Pantone, Inc.,the global authority on color and provider of professional color standards for the design industries, today announced the availability of 125 new specialty colors. The new PANTONE metallic formula guide features 97 new metallic shades and the PANTONE pastel formula guide features 28 new pastel colors, making this the broadest collection of PANTONE Specialty Colors available today. Designers, printers and their clients now have more choices for subtle and shimmering tones to enhance the shelf-appeal of products and influence consumers' perceptions of quality.The new PANTONE metallic and pastel color palettes are available in fan guide format for convenience and portability, or as loose-leaf chips books with tear-out color swatches for easy color specification. In addition, replacement pages are available for both PANTONE metallic chips and PANTONE pastel chips, making it easy for designers to update their PANTONE Color reference books with the latest specialty colors.

"Designers are incorporating more specialty colors into their designs - especially metallic colors," said Doris Brown, vice president of marketing for Pantone, Inc. "Without them it would be impossible to reproduce the true luster and sleek shine of a new sports car or the pale rosy blush of a peach. Creative professionals know they can trust Pantone to give them the exact specifications for accurate and flawless color quality. The new metallic and pastel guides offer designers hundreds of new color choices."

For more than 40 years, Pantone has provided color formula guides to ensure that color reproduction adheres to exact industry standards. Pantone's flagship product, the PANTONE formula guide, sets the benchmark for color and provides a consistent method for the selection and matching of solid PANTONE Colors. In addition to solid colors, Pantone provides specialty colors such as those included in the PANTONE metallic and PANTONE pastel guides to accommodate today's product and package design trends.

PANTONE metallic formula guide
To reproduce the shimmer of a broad range of metallic colors, the PANTONE metallic formula guide now contains 301 dazzling colors on coated stock. Each of the chromatically arranged colors is displayed along with its unique PANTONE Number and ink mixing formulation for communicating these sophisticated shades with confidence. The corresponding chips book provides tear-out chips for accurate color specification.

PANTONE pastel formula guide
The PANTONE pastel formula guide gives professionals an easy-to-use reference tool featuring a full range of soft and subtle colors not found in the lighter shades of the PANTONE MATCHING SYSTEM. One hundred fifty four pastel colors are chromatically arranged and available in a fan guide format along with their PANTONE Number and ink formula, or in book format with tear-out chips to ensure accurate color specification. The PANTONE pastel formula guide and chips book are both printed on coated and uncoated stock to show how different papers affect color appearance.

The new color guides are produced on the company's customized KBA printing press, which has been precision-engineered for improved color consistency. The press uses state-of-the-art printing technology with integrated color measurement controls to reproduce color with even greater consistency and tighter tolerances. This new technology greatly improves this critical process.

Pricing and Availability
The PANTONE metallic formula guide coated is available for a suggested retail price of U.S. $69 and the PANTONE metallic chips book coated is U.S. $169. The PANTONE metallic chips pages are available in a four-pack for U.S. $24. The PANTONE pastel formula guide coated and uncoated is U.S. $69, the pastel chips book coated/uncoated is U.S. $169 and the PANTONE pastel chips pages are also available in a four-pack for U.S. $24. The new PANTONE guides and chips books are available immediately from Pantone's Web site at www.pantone.com, or through PANTONE distributors worldwide.
About Pantone, Inc.
Pantone, Inc., developer of the globally accepted PANTONE Color Systems, is the leading source of traditional and electronic products for the selection and accurate communication of color. With over 40 years of experience, Pantone is recognized as the worldwide market leader in color communication and color technology for the graphic design, printing, publishing, textile and plastics industries. More information is available at www.pantone.com.